Search results

This paper aims to contribute to the literature investigating hotel customers’ preventive behavior during the COVID-19. Because there is no timely research discussing cleaning and disinfection services as a premium service in China, the authors conducted research to examine customers’ perceptions based on the information–motivation–behavioral skills (IMB) model and to explore potential marketing exits. Moreover, based on the price-sensitive measurement, this study reveals the price range and optimal price of the service, which could assess the feasibility of the service and balance the operation cost.

An internet-based, self-reported survey was designed to collect the data during the outbreak of COVID-19 in April 2020. The yield was 874 usable and valid responses, which were purposefully analyzed using confirmatory factor analysis and structural equation modeling.

The results indicate a significant influence of dimensions (information, motivation, health behavior skills) on hotel customers’ preventive behavior regarding purchase intention of cleaning and disinfection service. The optimal price of this service is 20% of the average room rate, and the range of acceptable prices is 15% of the average room rate.

The present study represents academic attempts to contribute to the literature by applying the IMB model to consumer behavior in a hotel industry context, emphasizing the importance of each dimension in behavioral intention during the current ongoing global issue. Additionally, the results indicate that the hotel industry could consider satisfying the needs of this market based on the suggested price.

The purpose of this paper is to propose Bourdieu's theory of practice (TOP) as a useful framework for conceptualizing agents' strategizing by considering players' strategizing as based on their habituses and capitals as well as their assessments of their relevant field(s).

The paper draws on Bourdieu's theory to better understand the strategizing of some of China's major players. The basic concepts of the model – strategy, field, habitus, and capital – are defined and developed for the major players studied.

This paper conceptualizes the strategizing as a dynamic set of players playing within and between multiple fields. It applies the fractality – in social space – of Bourdieu's TOP into specific agents or fields not only encompassing but going beyond isolated cognitive, cultural, and institutional considerations of one or more players to offer the possibility of taking into account structure and agency, variability and commonality and diverse degrees of granularity and heterogeneity.

Most strategy research considers strategizing from either a structuralist or a rational perspective. The paper adds comprehensiveness to strategy studies and improves strategy's identification by applying Bourdieu's TOP. In addition, the paper expands the level of attention previously given by Bourdieu's TOP to commonality and diversity as well as to multiple levels by visualizing Bourdieu's TOP in a fractal fashion.

Three strategic perspectives exist in dealing with globalization: convergence with the rational Anglo perspective, divergence of the local cultural perspective, and a hybrid cross‐vergence. A fourth alternative “transvergence” ‐ a transformative reinterpretation and application of the indigenous cultural perspective ‐ is identified, that firms can learn over time to combine their strong ties to the local environment with technological and institutional change. Three case studies highlight the process of transvergence. The findings suggest that a focus on the transvergence perspective can be an important addition to our understanding of how globalization can affect firm behavior and result in new business strategies.

By applying a non‐parametric Malmquist Productivity Index to a sample of all post‐merger Malaysian banks over 2001‐2003, this paper attempts to investigate to what extent the inclusion of OBS items in the output definition of banks affect the estimated total factor productivity change indexes. It is found that the inclusion of OBS items results in an increase in estimated productivity levels for all banks under study. However, the impact seems to be the largest on technological change rather than efficiency change.

This paper aims to propose output feedback-based control algorithms for the flight control system of a scaled, un-crewed helicopter in its hover flight mode.

The proposed control schemes are based on H_∞ control and composite nonlinear control. The gains of the output feedback controllers are obtained as the solution of a set of linear matrix inequalities (LMIs).

In the proposed schemes, the finite-time convergence of system states to trim condition is achieved with minimum deviation from the steady-state. As the proposed composite nonlinear output feedback design improves the transient response, it is well suited for a scaled helicopter flight. The use of measured output vector instead of the state vector or its estimate for feedback provides a simple control structure and eliminates the need for an observer in real-time application. The proposed control strategies are relevant to situations in which a simple controller is essential due to economic factors, reliability and hardware implementation constraints.

The proposed control strategies are relevant to situations in which a simple controller is essential due to economic factors, reliability and hardware implementation constraints. They also have significance in applications where the number of measurement quantities needs to be minimized such as in a fully functional rotor-craft unmanned aerial vehicle.

The developed output feedback control algorithms can be used in small-scale helicopters for numerous civilian and military applications.

This work addresses the LMI-based formulation and solution of an output feedback controller for a hovering un-crewed helicopter. The stability and robustness of the closed-loop system are proved mathematically and the performance of the proposed schemes is compared with an existing strategy via simulation studies.

Chinese new small‐ and medium‐sized technology enterprises face an important strategic decision when they operate in overseas markets. That is, should they remain independent? Independent small‐ and medium‐sized enterprises (SMEs) rely on their own internal resources while dependent SMEs resort to external resources through partnerships. The paper aims to evaluate various market contexts in which one strategy is preferred to the other.

Hypotheses developed from the literature review are tested with the quantitative data which were collected through questionnaires.

This paper assesses Chinese new technology SMEs' market environments and their internal resources. Findings from this paper suggest that different market contexts and different internal resources lead to different strategies.

This paper makes contributions to existing studies on two fronts. First, it investigates Chinese new technology SMEs' performance in the overseas market. Chinese new technology SMEs have been a new phenomenon in the world market and few studies have been reported on these firms' strategies and performance. Second, this paper assesses SMEs' strategic option of independence and dependence against the background of high‐tech industries which require heavy R&D investments and have been highly risky and uncertain.

This qualitative study explores how Chinese senior outbound tourists perceive support from their adult children and what kinds of support they desire.

Qualitative data were collected from semi-structured interviews with 26 participants. Transcribed interviews were analysed via thematic analysis.

This study captured the contradictory feelings of different types of Chinese senior outbound tourists (i.e. independent, neutral, and dependent) according to the degree of desire for support from their adult children. The results further identified the real desires among Chinese senior outbound tourists for children's attitudinal support, caring support, appropriate financial support, companionship, and timing support.

Since this qualitative research is based on small samples with typical social and cultural characteristics, our research results only describe an existence. Our findings provide insight into the existence of the phenomenon, rather than allowing the results to be generalized to the wider population (Gram et al., 2019).

The tourism industry could develop products to alleviate such feelings. Integrating the concept of filial piety into adult children's support for their parents' overseas travel can not only meet parents' expectations but also relieve parents' ambivalence. Destination operators and travel agencies could thus design mixed products targeting Chinese elderly parents and their adult children by providing activities for both generations. Purchasing behaviour represents a type of emotional and instrumental support for the elderly. Destination operators and travel agencies can also launch products suitable for in-depth outbound travel that cater to adult children's leisure travel while meeting the elderly's travel needs.

This study also extends both intergenerational support theory and intergenerational ambivalence theory regarding Chinese senior outbound tourists.

Many FDI studies focus on the advantages that businesses can gain through internationalization and internalization. More recent research has indicated that such traditional theories or perspectives may not sufficiently explain the subsequent success or failure of a firm’s operation in a foreign country, because the advantages gained through FDIs could be greatly affected by their strategic management in the host country environment. This study focused on the issue of a firm’s resources on its subsidiary’s competitiveness in a foreign country. A survey was undertaken in China. All companies participating in the study were small and medium‐sized Singapore‐China joint ventures and Singaporean wholly owned enterprises in China. The findings indicated that the variance in a firm’s performance in a foreign country can be largely explained by the six dimensions of firm resources: (1) technological resources, (2) owner/top manager’s managerial skills and capabilities, (3) employee’s Guanxi skills, (4) employee’s professional/technical knowledge, (5) the firm’s internal relationships and, (6) the firm’s external relationships. Among these six dimensions, employees’ professional knowledge and Guanxi skills, as well as a firm’s internal and external relationships, are significant predictors of Singaporean SMEs’ success in China.

The purpose of this paper is to investigate the relationship between game items and mood management to show the affective value of game items. Specifically, the study examines the impact of interaction between two negative mood states (stress vs boredom) and types of game items (functional vs decorative) on the purchasing intention of game items.

Two experiments were conducted to predict the outcomes of using game items.

Game users effectively manage their level of arousal and mood valence using game items. The selective exposure theory provides additional understanding of different purchasing behaviors, suggesting that stressed users are more likely to purchase decorative items while bored users purchase functional items to manage their mood.

The study results show the affective role of game items in mood management. While previous studies focused on the cognitive and functional aspects of purchasing game items, this study extends the value of game items as augmented products.

When launching new games, companies should provide game users free game items for mood management. In addition, to increase intervention potential and behavioral affinity, marketers need to develop and launch more game item types.

This study extends the understanding of affective value of game items by applying mood management and selective exposure theories to explain the purchase intention of game items.